Article marketing is worth dedicating a reasonable amount of time to, hence, internet marketers don't joke with it. An online campaign is not complete without a well-coordinated article distribution. This is because there are many advantages to enjoy in the process.
1. Increase traffic to your site: If you submit original, compelling write-ups to directories with good Alexa ranking, there is going to be an increase in traffic to your site. A lot of directories allow writers to leave backlinks to their websites which serve as rewards for submitting works on their sites. If you can exploit this properly, you will notice that more visitors will come to your site.
2. Become a renowned expert: By distributing quality works, you will be creating an expert status for yourself. This will lead to large followership for you and that can be profitably utilized. In addition, your popularity will open up many doors for you which ordinarily would not have been possible.
3. Get backlinks to your site: Your website's ranking is greatly determined by the number of quality one-way backlinks it gets and one of the most potent ways of achieving this is article marketing. By submitting your piece to quality directories, you will not only get backlinks from them but also from bloggers who rely on them for contents.
4. Increase the search engine ranking of your website: As you distribute your articles, your link popularity increases. Your back link popularity determines your ranking with search engines. If it increases, then your ranking would increase but if it doesn't, your ranking would suffer for it. Your search engine optimization is not complete without writing and submitting articles to top-rated directories.
5. Sell your products: Use the author's biography section on directories to sell your products or services. This section is created so that you can add backlinks to your website and if you can creatively use this section, you will be able to get visitors to your site who would purchase your products or services. However, if your website is an affiliate site, make sure that the products or services you are promoting are reliable so that you don't tarnish your reputation.
6. Get returning visits: You will get returning visits through your write-ups because they can be re-published periodically. Once you make sure that your works are of high quality, directories will always republish them.
7. Get free traffic: Article marketing is one of the most potent ways of getting free traffic on the internet. You don't pay to get traffic but the only sacrifice you will make is that you will work hard to generate ideas that will be developed into compelling pieces.
Source: http://writing-asadeszw.blogspot.com/2013/04/benefits-of-article-marketing.html
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