Good Brand Trademark is the soul, is the basis of survival, use of registered trademarks to protect the legitimate rights and interests of enterprises, enhance their market Competition Power has become a modern enterprise management important. In 2005 the party held Plenum, held in 2006, the National Tenth National Conference on Science and the Fourth Session of the NPC, are clearly put forward through the implementation of brand strategy to raise China?s core competitiveness, and the brand is a trademark important manifestation of well-known, we can see that our government?s great concern on this issue. Then the household electrical appliance enterprises in China Trademark registration What aspects should be noted that problems? 1. Recognize a registered trademark in the importance of enterprise development Trademark is anything that can be natural persons, legal persons or other Organization Goods and services with others to distinguish the goods and services visibility of signs, including text, graphics, letters, numbers, three-dimensional marks and color combinations, and combinations of these elements. According to China?s ?Trademark Law? and states that natural persons, legal persons or other organizations of their production, manufacture, processing, selection or distribution of goods or services need to obtain a trademark, it shall be to the State Administration for Industry and Trademark Office trademark. Registered trademarks are the business Intellectual property rights The important part is to enhance the market competitiveness of enterprises, enterprises and their products to expand market awareness of the important tools, but also to carry out Trading Activities and the use of legal means to protect the legitimate rights and interests of the main forms of business. Since China?s economy has gradually been integrated into the world system of economic integration, China?s household electrical appliances in the domestic and foreign market share occupied by an increasingly large appliances on the importance of China?s economic development is also growing. Chinese household electrical appliance enterprises in China of industrial system is the imposition of economic reform and opening up gradually build, grow, grow up, a noteworthy phenomenon is up to the present, there are still a considerable number of household electrical appliance enterprises in the enterprise management of trademark significance in the absence profound understanding. For our home appliance enterprises, to familiarize themselves with the necessary strategy and tactics is the trend of trade marks. Mature foreign companies usually through their legal departments dedicated to their trademark brand of standardized and systematic management of long-term, after years of careful operation of the market and the skillful use of trademarks to obtain maximum efficiency. Practice shows that this is a very effective way of market competition, Chi nese enterprises are very worthy of study. 2. Timely registered trademark of the home appliances Timely products and services to enterprises registered trademark, is an important means of protecting corporate intellectual property. Because China?s trademark applications and registrations by a longer period (the current general application to be approved from the start about two years or so), so I strongly recommend that a large number of enterprises in the product Advertisement Publicity and trademark applications before the listing as soon as possible to maximize the prevention and reduction of the operation of the future emerged later by other people, such as cybersquatting and counterfeiting issues. In real life, there are many companies spend a huge amount of wasted advertising fee does not have a trademark registration rights, and not by others will not finance the purchase of the trademarks registered by the situation. As many Chinese enterprises have been less concern ed about the mark in the important position of business development, its not given enough attention, many domestic well-known trademarks are often registered by abroad. Such as: Because in some countries LE GE ND trademark is registered by, Association Group had to be abandoned for many years has been used in China LEGEND trademarks enabled redesign LENOVO trademarks, Xiamen Donglin electronic production Energy Saving Lamp Was Siemens Ou Silang is registered to its use in Germany, the FIREFLY (Firefly) trademarks, Hisense The Hisense Group Co., Ltd. TV Mark Bosch ? Registered by Siemens in Germany. But the contrast Haier Group, as a long-term focus on brand building, corporate identity and their product applications and registered a number of unique significance to the protection of trademarks, so the time to export trade, relatively smooth. This shows that business in a timely manner in the related products and services applied for and obtained the importance of trademark r egistration. 3. The basic process of registration of trademark applications
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