Facebook is adding subscription billing for app developers, in what should help gaming and media companies earn more revenue from their most loyal users. Starting next month, developers will be able to offer premium plans or special content from a monthly fee. Facebook is keeping the same 30-70 percent revenue share that it has with in-app purchases. The company hinted in its road show video that it might lower its 30 percent take for other verticals, but it hasn't officially announced plans to do so. The lowest price point a developer can set for a monthly subscription is $1. The other thing that Facebook is changing is that it's backing away from having Facebook Credits be the primary way items are priced.
Tuesday, June 19, 2012
Facebook Adds Subscription Billing For App Developers, Backs Away From Credits As Primary Currency
Facebook is adding subscription billing for app developers, in what should help gaming and media companies earn more revenue from their most loyal users. Starting next month, developers will be able to offer premium plans or special content from a monthly fee. Facebook is keeping the same 30-70 percent revenue share that it has with in-app purchases. The company hinted in its road show video that it might lower its 30 percent take for other verticals, but it hasn't officially announced plans to do so. The lowest price point a developer can set for a monthly subscription is $1. The other thing that Facebook is changing is that it's backing away from having Facebook Credits be the primary way items are priced.
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