Old movie buffs (and older readers) may remember a time when beer was sold in steel cans that were opened with a "church key." Entourage star Adrian Grenier is tapping into that nostalgia, we hear, with a new beer startup he's cofounding, Churchkey Can Co. The cans are the old-timey variety that you probably haven?t seen since the 60s. They?re made of fully-recyclable steel, and require a churchkey opener to get into. You puncture one corner of the top, then make a deeper puncture on the other side to drink out of. Ever noticed a triangle-shaped piece of metal on the other end of some bottle openers? It?s for these types of cans.
Saturday, April 28, 2012
Tech Investors Dive Into Adrian Grenier?s New Beer Startup, Churchkey
Old movie buffs (and older readers) may remember a time when beer was sold in steel cans that were opened with a "church key." Entourage star Adrian Grenier is tapping into that nostalgia, we hear, with a new beer startup he's cofounding, Churchkey Can Co. The cans are the old-timey variety that you probably haven?t seen since the 60s. They?re made of fully-recyclable steel, and require a churchkey opener to get into. You puncture one corner of the top, then make a deeper puncture on the other side to drink out of. Ever noticed a triangle-shaped piece of metal on the other end of some bottle openers? It?s for these types of cans.
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