Perhaps you?ve got a man crush on Don Draper from Mad Men. Or you?re head more than heels with Peggy and just would like to BE her (although you?d rather dress like Joan). Perhaps you make up headlines and slogans inside your spare time, trying to outdo the pros.
Somewhere, somehow, the copy-writing bug bit you. Can you grow to be a skilled copywriter? Positive. But it is not all three-martini lunches and high-flying meetings. Copywriters can make top dollar, but that is because it takes some major skills.
copy-writing is tougher than it looks. Inexpensive on-line content writers flood net forums with promises of 500 words for five dollars ? and comparable cut-throat rates. A 500-word sales letter by a leading top quality copywriter could readily be invoiced for thousands of dollars. They are able to charge these high rates since their function sells!
In an agency, copywriters enjoy top-of-the-heap salaries, often earning about twice as substantially as the graphic designers. Look at the names of all of the big advertising firms. Additional typically than not, they bear the name of a copywriter. Leo Burnett. David Ogilvy. Charles . Bill Bernbach (he?s the B in DDB).
How Do You Come to be a Copywriter? Many copywriters enter the field using a degree in a relevant location which include Advertising or Advertising and marketing. They may perhaps function as a freelance copywriter or hold a full-time position in an agency, progressing from Junior Copywriter to Senior Copywriter and further up the corporate ladder to positions including Creative Director. For those who do not already have formal training in copy-writing through a specialized university degree, you will discover still lots of other places to discover the tricks with the trade. Sign up for an on-line course, acquire some classic copy-writing books or surf the web at no cost copy-writing guidelines. Jump in and get started honing your abilities right now.
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Source: http://smartselfimprovement.com/motivation/so-you-need-to-be-a-copy-writer
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